Warit Kasitanon

Co-Founder & CEO, Intentions Labs Co., Ltd.


Warit Kasitanon is the CEO and Co-founder of Intentions Labs Co., Ltd., the bootstrapped company behind Parnuan, a personal expense tracking app built for everyday people in Thailand. Under his leadership, Parnuan grew to over 400,000 users within its first year through social media virality and a "users first" approach to storytelling.

Previously, Warit served as a Senior Product Manager at RakkaR, a digital asset security platform. He began his career in Thailand's digital asset industry at Bitkub in 2021.

Warit is driven by a simple mission: Build for the streets. Build technology that solves real problems for the people we meet in our everyday lives, from overlooked subscriptions to unnoticed spending habits. The best companies grow because their users feel seen.

Experience


2025 – Present
Bangkok, Thailand
Co-Founder & CEO
Intentions Labs Co., Ltd.

Founded Intentions Labs to build AI-powered conversational products for the Thai market. Lead product vision, strategy, and company operations. Created Parnuan, a Thai-language AI chatbot designed to make AI accessible and useful for everyday Thai users.

2022 – 2025
Bangkok, Thailand
Senior Product Manager
RakkaR

Led the product management for RakkaR's digital asset custody platform. Also led sales and business development on key accounts.

2021 – 2022
Bangkok, Thailand
Business Development Assistant Manager
Bitkub Online Co., Ltd.

Formed the Business Initiatives team to lead the development of Thailand's first crypto payment experiement.

Education


2017 – 2018
Exchange Program
University of California, BerkeleyBEng, Mechanical Engineering
2015 – 2020
Bachelor's Degree
Thammasat UniversityBEng, Automotive Engineering

Interviews & Media


2025
Interview
Deep Dive into Parnuan
Thansettakij
2025
Interview
Bootstrapping Parnuan with Warit Kasitanon
The Money Trends